Graphic Design & Illustration experience:

For years, she has worked with design and talent agencies in Indonesia, USA, Canada, and New Zealand. Most of the projects she worked on revolved around data visualisation, company reports, and visual stories.

Notable projects:
- Boosted customer engagement by laying the functionalities of an application in the form of visual stories for VTS. The series is the year 2020’s number 1 most popular posts on the company’s blog. In total, we produced more than 10 visual stories for the campaign.
- Increased Rosetta Stone’s audience engagement with a series of visual contents for various sections of their marketing program targetted at specific market, from primary schools to employers with language learning employees. One infographic in the series was a finalist at the 2018 Content Marketing awards.
- Designed and illustrated a Salesforce marketing campaign for a fundraising titled “A Dollar for Good”, which included original illustrations for their infographic and ebooks.

User Experience Design experience:

She worked as a full-time user experience designer since 2021, first in Termius, a SaaS company, and then in Xero, an accounting software company.

During my time in Termius, here are some of her contributions:
- Redesigned the Termius welcome flow on Android to increase the rate of user registration by almost 40% a month after the project was launched. (see case study: Welcome flow fix)
- Improved the onboarding process for new individual users which resulted in the increase of conversion and activation by almost 70% on one of the metrics.
- Initiated the Termius UI Design System to restructure and update an existing UI kit, optimising workflow for designers and developers, saving the company working hours while increasing the design quality and consistency. (see case study: The genesis of Termius UI)

And her notable contributions in Xero:
- Delivered a new function called the W-9 Management which increased our usage rate by 17% from the previous financial year.
- In charge of the UI accessibility improvement project in our team’s product section. This effort has reduced known accessibility issues by 70% in 6 months and is still going.